ANTIDOTE x WYLDE Braided Jacket

Sustainable Fashion Techniques

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Sustainability is important in any industry. This includes the fashion industry. Let’s look at some
techniques used in the fashion industry helping it to be more sustainable and eco-friendlier.

 Quality products 

Firstly, fashion houses can focus on the life cycle of their products produced. The longer the lifecycle or
the longer an item lasts, the less of an environmental footprint it leaves. This is also an advantage to
fashion houses as they are seen as a quality brand. In this case fashion houses can be seen as ‘eco-friendly’ or
socially responsible.

Raw materials

Focusing on the raw materials used to manufacture fashion items is also a technique used in the fashion industry. Organic materials such as 100% organic cotton is used making items more
expensive but of higher quality. Once again, this helps achieve sustainability and minimize their eco
footprint.

Focusing on the raw materials used to manufacture fashion items is also a technique used in
the fashion industry. Organic materials such as 100% organic cotton is used making items more
expensive but of higher quality. Once again, this helps achieve sustainability and minimize their eco
footprint.

Recycling

Thirdly, using items that can be recycled instead of relying on new resources or raw materials all the
time is also a technique used in the fashion industry. A good example of this is wool that is recyclable. By
using this material, the demand for sheering sheep is drastically reduced minimizing such companies
impact on the ecological system.

Eco-Friendly Dyeing Techniques

Clothes and other fashion items come in all sorts of different colors. By implementing dyeing
techniques that are eco-friendly fashion houses reduce their effect on the environment. This also means
using dye that is more expensive but less harmful to the environment.

Zero Waste Cutting

Fifthly, designers can employ ‘zero waste cutting’ techniques where they reduce their carbon foot print
by eliminating most if not all of the materials and resources that are traditionally wasted during the
design stage of fashion production. This increase of efficiency can really help fashion house to be
sustainable

Consumer Awareness

Lastly, government, legislation and fashion houses can make consumers aware of their social
responsibility – supporting eco fashion rather than ‘fast fashion’ where so many resources and items are
either initially wasted in the production stage or chucked away and replaced after only a very short
period. By doing so, consumers and companies can be legislated to help create and sustain eco-friendly
fashion – even though they are not wearing paper or corn starch dresses.

Do you have any other sustainable methods in the back of your mind? Share it with us, we’d love to hear from you!

Coalatree

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