Everyone has that moment, where you look at your closet, see an array of options and still feel you have nothing to wear.
That dilemma is a consequence of the “fast fashion” shopping culture we live in. This encourages us to buy clothes that are low-cost and on-trend. The brands make them from materials that have a short lifespan. It keeps us on a treadmill of consuming, discarding, repeat.
But there is another way. An increasing number of designers and brands are rejecting the principles of fast fashion and embracing a more sustainable approach to making clothes. It’s known as slow fashion. Slow fashion focuses on consuming and creating clothes more consciously.
Slow Fashion offers creatives, entrepreneurs, and ethical consumers alike a glimpse into the innovative world of the eco-concept store movement.
Safia Minney argues that the future of retail is in the best in fair trade, sustainability, and organic products. This goes together with vintage and second-hand goods and local produce. Restorative economics, the well-being of our planet, and therefore our bodies and minds can get inspired by this growing sector.
This book curates pioneering people and projects that will inspire you to be part of the change. International names include Livia Firth, Zandra Rhodes, and Lily Cole. American change-makers include Andrew Morgan, filmmaker (The True Cost, a ground-breaking documentary that asks us each to consider who pays the price for our clothing), and Dana Geffner (Fair World Project).
Safia Minney is founder and CEO of fair trade and sustainable fashion label People Tree. She has turned a lifelong interest in the environment, trade, and social justice issues into an award-winning social business. Likewise, she is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum.
An expose on the fashion industry written by the Observer’s ‘Ethical Living’ columnist. The book is examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.
Coming when the global financial crisis and contracting of consumer spending is leading in a new era for the fashion industry. To Die For offers a very plausible vision of how green could really be the new black.
Taking particular issue with our current mania for both big-name labels and cheap fashion, To Die For sets an agenda for the urgent changes that can and need to be made by both the industry and the consumer. Far from outlining a future of drab, ethical clothing, Lucy Siegle believes that it is indeed possible to be an ‘ethical fashionista’ by being aware of how and where they manufacture the clothing.
The global banking crisis has put the consumer at a crossroads: when money is tight should we embrace cheap fast fashion to prop up an already engorged wardrobe, or should we reject this as the ultimate false economy and advocate a return to real fashion, bolstered by the principles of individualism and style pedigree?
In this impassioned book, Siegle analyses the global epidemic of unsustainable fashion, taking stock of our economic health and moral accountabilities to expose the pitfalls of fast fashion. Refocusing the debate squarely back on the importance of basic consumer rights, Siegle reveals the truth behind cut price, bulk fashion and the importance of your purchasing decisions, advocating the case for a new sustainable design era where we are assured of value for money: ethically, morally and in real terms.
Slow Clothing presents a compelling case for why we need to change the way we dress, to live lightly on Earth through the everyday practice of how we wear and care for our clothes.
In an era dominated by passive consumption of cheap and synthetic fashion, Jane Milburn arrived at the Slow Clothing philosophy by refashioning garments in her wardrobe to provide meaning and story.
Jane tells her journey to Slow Clothing and provides ideas for you to easily implement.
Slow Clothing reflects our own style and spirit, independent of fashion cycles. As a result, we buy thoughtfully, gain skills, and care for what we wear as an embodiment of ourselves. Let’s become original, authentic and resourceful. We believe secondhand is the new organic and mending is good for the soul. In return, we are liberated and satisfied.