Safia Minney – the Mastermind Behind People Tree and Fair Trade Movement

Safia Minney, people tree, finest fashion site, finestfashionsite, ffs

Safia Minney is founder and CEO of fair trade and sustainable fashion label People Tree. She has turned a lifelong interest in the environment, trade, and social justice issues into an award-winning social business. Likewise, she is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum.


Slow Fashion: Aesthetics Meets Ethics, safia minney, finest fashion site, finestfashionsite, ffs
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Slow Fashion offers creatives, entrepreneurs, and ethical consumers alike a glimpse into the innovative world of the eco-concept store movement.

Safia Minney argues that the future of brick and mortar retail is in the best in fair trade, sustainability, and organic products, together with vintage and second-hand goods and local produce. Restorative economics, the well-being of our planet, and therefore our bodies and minds can be inspired by this growing sector, one that is shaping the big business.

This book curates pioneering people and projects that will inspire you to be part of the change. International names include Livia Firth, Zandra Rhodes, and Lily Cole. American change-makers include Andrew Morgan, filmmaker (The True Cost, a ground-breaking documentary that asks us each to consider who pays the price for our clothing), and Dana Geffner (Fair World Project).


A pioneer in sustainable Fair Trade fashion, People Tree, started in 1991.

Every product is made to the highest ethical and environmental standards from start to finish. Contemporary, versatile designs and playful, exclusive prints create stylish, innovative and affordable fashion while respecting people and the planet. People Tree makes collections from organic cotton, TENCEL™ Lyocell and responsible wool. You can see traditional artisan skills such as hand weaving, knitting, embroidery and block printing.


Fun Facts about People Tree:

  1. They collaborated with Emma Watson to release a clothing range aimed at under-24s.
  2. They actively support farmers, producers, and artisans through 14 producer groups, in 6 countries.
  3. People Tree producers use traditional skill and combine them with new innovative technologies.
    As a result, they support and grow their businesses.
  4. They are part of the WFTO community and representatives of Fair Trade. This means far more than paying a fair price.
    They provide technical assistance for producers. Therefore they can improve their skills, strengthen their businesses
    and have a positive social impact

Click to buy the following products:

People Tree Anna Maxi DressPeople Tree Alice Stripe Shirt

People Tree Suki Stripe Trousers, safia minney, finest fashion site, finestfashionsite, ffs


Image result for People Tree Wrap Coat

Image result for People Tree Nidia Broderie Shirt Dresssustainable fair trade fashion, people tree

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