The fashion industry is a multi-billion dollar industry. Global fashion brands are booming, but with
what cost? Have you ever thought about how much water is used to make your jeans? The figures may
shock you! Over 1,800 gallons of water is used to produce just one pair of regular blue jeans. It is
also harmful to the earth as multiple harmful dyes, toxins and pesticides seep into the Earth’s
system after the manufacturing of fashion clothing.
This is just one side of the story as there are many other natural resources used while manufacturing
the fashion products and apparel around the world. Due to speedy production and over-consumption, global fashion industry has turned into an environmentally damaging path.
But now the perception is changing and the credit goes to the sustainable or eco-friendly fashion
products and apparel. Sustainable fashion is gaining popularity across the end buyers these days.
Even the big mainstream brands like H&M, Nike, Adidas and Zara are also now working to develop a
sustainable shift. Of course, there’s a long way to go, but sustainable fashion products have already
started to deliver the change and there are many reasons that make it the only choice for the health
of Mother Nature.
When you see the organic stamp on garments, you can be sure that you are buying something that
was prepared using only organic farming process and holds no pesticides. For example, companies
use organic cotton that is grown using natural process with no chemical pesticides and fertilisers.
Organic materials, especially cotton, are very popular across the sustainable fashion industry.
The chemical dye used in the manufacturing of fashion products is very harmful to nature and
has a very bad impact when dumped after the manufacturing process. However, it’s not the case
when talking about the sustainable fashion industry as the companies producing sustainable or eco-
friendly fashion products are using only natural dyes. If you are one of those who is concerned about
the health of nature, supporting sustainable fashion industry is the only way to go.
It Will Change the World
As the natural capital decreases, the future holds many challenges for the generations to come,
which makes it essential for people to start supporting eco-friendly or sustainable fashion products.
The future of sustainable fashion industry is great, offering the end buyers to support the great
cause of saving the earth while offering millions of jobs. The sustainable fashion industry is all set to
change the world’s perception regarding the latest fashion.
Harmful chemicals used and the wastage of natural resources during the manufacturing process of
fashion products are creating great damage to the resources we have for the future generation.
Sustainable fashion or clothing will help to address many of these issues.