Q&A

What is sustainable fashion?

Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products. It comprises addressing the whole system of fashion. This means dealing with interdependent social, cultural, ecological and financial systems. 

What kind of forms are in a sustainable fashion?

Can fashion be 100% sustainable?

Unfortunately, there is no such thing as being 100% sustainable with fashion.

How can I  be more sustainable? 

  • CLOTHING SWAP

+ To start off with great(!) and probably the most sustainable solution because you are not only giving the pieces you get a new life, but also the ones you give away = double the save from landfill.

 Takes time to organize, but check facebook for groups “clothes swap”/”Kleidertausch” or try out one of the apps on the market: EN/DE

NOTE: If you plan a private swapping event do a size check with the other participants, so you don’t end up bringing all of your size 5 shoes when the rest of the spice girls wear 7

  • SECOND HAND

+ Another super sustainable solution because the pieces already exist, so you are saving the entire negative impact of production.

 The downside: buying second hand can give unconscious consumers who sell their clothes less incentive to think about their purchases, which fuels more fast fashion consumption.

NOTE: Buying high quality second hand or vintage pieces is the best way to go, if your budget allows it.

  • SLOW FASHION

+ Environmentally friendly by producing fewer new items.

 If you really want to find a con here’s one: slow fashion means sticking with what you have for a long time, so this can get difficult to practice when your tastes change.

NOTE: Quality is key here, take the time to really think about if the pieces suit your style and you can see yourself wearing them for a long time. It’s best to start with basics. When something breaks, check to see how you can get it repaired before you toss it. Slow fashion is truly the number one key element for sustainable fashion.

  • FAIR FASHION

+ Ensuring fair wages supports education and directly improves worker’s quality of life. If everyone had a living wage* we would see more happiness in the world = less conflict + more love & peace.

 Certifications can be misleading and mean different things than one might expect. Want to know more? Scroll down to the certifications link.

NOTE: Many smaller brands cannot afford certifications, so if they are not there this isn’t necessarily bad news. Look on their website to see what they say in their philosophy/codex/about page, check out their social media channels, and last of all ASK the brands about it. If you don’t get an answer, it’s probably a bad sign.

  • VEGAN

+ Environmentally friendly because it reduces the negative environmental impact caused by animals.

+ You prevent animals from dying or suffering for your clothes.

Some brands will use plastic or other non-biodegradable fibers as a replacement to animal-based products. Unfortunately, these materials often end up in landfills after a short amount of time. This directly contributes to eco-pollution.

NOTE: Look for innovative materials like pinatex, lenzing tencil, cork, seacell, mycoworks (mushroom skin) and brands that use recycled materials. Innovative vegan materials are really good way to be more sustainable in the field of fashion.

  • LOCAL PRODUCTION

+ Minimize your carbon footprint! Garment transport puts out a huge amount of C02, which can be reduced by minimizing the distances during production.

– If you want to have a positive impact on working conditions in developing countries, your cant do that from a distance.

NOTE: A tag that says ‘made in Germany’ does not necessarily mean that the entire garment was made in Germany. If you’re unsure – just ASK. Brands that are sustainable are generally expressive about their production methods.

  • MINIMALISM

+ Having as little as possible = less consumption.

 If you are someone who likes to change styles and experiment around with new outfits you might get bored of this, leading to that yoyo-effect, only with clothes.

NOTE: Do it right: just discarding whatever you don’t essentially need will not lead to a more sustainable closet. Consider keeping that second pair of sneakers and wearing them out. This buys you twice as much time until you will need a new pair.

+ Saves us from pesticides.

+ Is better for the health and land of the farmers, and also protects wildlife.

 Even organic cotton needs huge amounts of water to be produced.

 Can be misleading, to make us think it is good for our skin, but most organic cotton is dyed and treated with toxic chemicals.

NOTE: Organic is always better, however fabrics like tencil, lensing, and hemp offer comparable qualities and need less water for production.

  • RECYCLED MATERIALS

+ Waste reducing!

+ With recycled PET we also become less reliant on fossil fuels = reduction of GHG emissions.

Sets microfibres which can’t be filtered out of out water-free.

 Often uses more energy and chemicals than new garments.

NOTE: The process of recycling PET bottles needs a ton of energy and chemicals, so to create a piece which will only have a short life span it is not so eco-friendly after all. Take a closer look at the product, to see if it really is sustainable fashion. The quality should last more than just a few seasons and it is not a time-bound design.

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