G-Star Raw is a denim brand from Amsterdam, The Netherlands, that has made its mission to become sustainable in every field of their production. That includes the materials they’re sourcing, dyes, production methods, waste, and safe and fair working conditions in their factories. G-Star is focused on the innovation of denim. When they design, they design for the future; not only in how the products look, but also the wider impact they have.
Dyed by nature – they turned beetroot food waste into color. Nature played an innovative role in their last summer collection.
Their goal is to use 100% sustainable cotton by 2020.
Denim is the core of their collection and is made of cotton. As a result, cotton represents 80% of the raw materials they use. That is why they focus on sustainable options of this crop – one that generally needs a lot of water and pesticides to grow. Their goal is to reduce our environmental footprint by using 100% sustainable cotton by 2020.
For all other materials they use in their collection, they aim to use 90% of sustainable materials by 2020. These materials range from natural fibers such as recycled wool, to polymers such as recycled nylon. G‑Star is committed to ensure that all raw materials used in their products are grown and manufactured in a responsible way that preserves (natural) resources and respects human & animal rights. In 2016 they reached 28% of sustainable cotton in their collection; 30% of sustainable materials overall.
Styles in Hydrite Denim fabric, available since 2013, are made using innovative dyeing and finishing processes that generate a big reduction in water (up to 95%), energy and chemical usage in comparison to conventional processes. In addition, these denims are dried in the air with a rotating system that is able to dry 40.000 jeans in 25 minutes, instead of using conventional dryers.
- Each year they publish their MODE Tracker progress report to transparently show their sustainability results. MADE-BY, a non-profit organization, independently verifies all their social and environmental progress and publishes them online in a G‑Star MODE Tracker.
- They do not allow the use of chemicals in their products that have a harmful effect on health or the environment. They work actively to prevent the use of those chemicals. G-Star lives up to the strict quality and safety standard and regulations, and carefully monitor the
use of chemicals in their products.
- They are a member of the Sustainable Apparel Coalition (SAC) since May 2017.
- They signed the Accord on Fire and Building Safety in Bangladesh in 2014 and its extension in 2018 to improve safety in the Bangladeshi garment sector.
Read about Re/Done – denim brand that repurposes Levi’s jeans
Other brands that share Green & Clean values