Becoming Sustainable Made Simple

Since it’s Fashion Revolution Week 2019, we asked Finest Fashion Site’s co-founder and PR Elin Holm to share her experiences and thoughts. Elin will guide you in three articles on how to become more sustainable and gives you effective tips on how to quit fast fashion for good.


Although I’m not quite where I want to be yet, the process of becoming more sustainable hasn’t been difficult for me. I think when one is trying to become sustainable, it’s all about the knowledge and conscience to make better choices every time. In the next three articles, I’m going to give you tips about what drastically changed my consumption habits. Also, some easy things to look out for that dramatically improve the health of our planet if more people started following them. This article is going to talk about how I reduced overconsumption – buying clothes that actually fit you.


Quite frankly it’s the hardest thing to accomplish while shopping. But how to know, for example, which shirt you absolutely shouldn’t buy? The one you try on and think, this is a great shirt and if I lost three kilos I’d look nice in it. That shirt is negging you. That shirt isn’t your friend. Do not buy that shirt!

Okay-okay, I understand that this isn’t the thought process to most of us. So here are some more concrete tips that I personally look out for. These tips will help you become more sustainable. 

  • The first thing to check
    Since I studied to be a tailor-stylist, the first thing I recommend is to check the shoulder fit. This is something that they don’t talk about so much, so most people aren’t aware of it. Yet this is something that could really ruin your whole look. If shoulders don’t fit then everything is off from the start. This also applies to blazers, coats, dresses, etc.

Image result for shirt shoulder fit

Another big red flag that suggests that a certain clothing piece doesn’t fit your wrinkles. Especially when they appear at the chest, underarm and collar areas.

  • When buying denim
    Always go for one size smaller, because usually, denim consists of 98% cotton, which increases up to one inch after wearing for some time. Also avoid tailoring them shorter, because having the fade at wrong places makes you look out of proportion and shorter. Therefore it’s not as likely you’re going to wear them often, if at all. And as it’s not clear enough- throwing away clothes is the least sustainable action to do. 
  • The last thing 
    is the mindset that I had to get over. Like I mentioned before, I know to tailor. So most of the times when I went shopping I thought: “What a lovely piece! And if I tailored it here and there, it would look just perfect on me.” But more often than not, it never came to adjusting those pieces. And as a conclusion that’s not sustainable at all. This led me to question – why should I spend my money on something that isn’t already perfect? 


With these easy tips, you have already eliminated about 85% of the clothes that you wouldn’t wear more than 3 times and became more sustainable. If you still have doubts about some clothing items, you can always ask your sales assistant. When you’re having a hard time trusting them, you can hit them with a little test. Simply ask their opinion on something that looks undeniably horrible on you and forms your opinion on whether to trust them or not based on their answer. Stay tuned for the next article, where I’m going to talk about which fabrics (textile fibres) to favour.

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