AG Jeans – Godfather of Denim

Pildiotsingu ag jeans campaign tulemus

 

AG Jeans (Adriano Goldschmied) was launched in 2000 by Yul Ku, a pioneer in the denim industry. While their DNA is rooted in denim, AG’s evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 when Samuel Ku, son of Yul Ku, took over as the brand’s Creative Director. Since then, Samuel and the AG Jeans design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.

They believe in being socially active and responsible. Whether it’s their Ozone Technology and use of eco-conscious fibers, or their partnership with charity: water, a non-profit organization dedicated to bringing clean and safe drinking water to people in developing nations, they are committed to making a difference.

Adriano Goldschmied is an Italian fashion designer who is known as “the Godfather of denim”

Environmental responsibility of AG Jeans

Water Conservation

They place a high priority on reducing water usage. Their production facilities utilize Ozone Technology, which cuts water consumption by 50 percent while minimizing the use of chemicals and energy. First implemented in 2010, the Ozone process has saved millions of gallons of water.

Eco-Friendly Fibers

Premium fabrics are a core component of their designs and they source materials that benefit their customers as well as the planet. Many of their textiles incorporate sustainable fibers such as Tencel® and Modal®, which are entirely natural and biodegradable.

Waste Reduction

AG Jeans takes great care to reduce the amount of waste they generate. They cut patterns in a way that maximizes fabric yardage and keeps the amount of leftover materials at a minimum. They collect excess scraps for recycling on a weekly basis, totaling approximately 1,300 to 1,400 pounds per week. These scraps are repurposed as home and car insulation.

Energy Efficiency

AG Jeans continually invest in the latest technology in order to increase the efficiency of their manufacturing facilities. Their heat-saving equipment recycles heat from commercial dryers, reducing laundry energy consumption by up to 46 percent.

 

There are a few key things to keep in mind when looking for jeans

Make sure the wash is top-quality. The jeans should look like they’ve been lived-in. The fading, whiskering, and distressing all need to look authentic – like they happened over time from natural wear and tear. Then, make sure they feel good! The fabric should be well made but soft, and the fit should be impeccable. Read more here

 

Read about Re/Done – denim brand that repurposes Levi’s jeans

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