The fashion industry is a multi-billion dollar industry. Global fashion brands are booming, but with what cost? Have you ever thought about how much water they use to make your jeans? The figures may shock you! Over 1,800 gallons of water is used to produce just one pair of regular blue jeans. It is also harmful to the earth as multiple harmful dyes, toxins and pesticides seep into the Earth’s system after the manufacturing of clothing.
This is just one side of the story.
The fashion industry uses many other natural resources in manufacturing fashion products and apparel. Because of speedy production and over-consumption, the global fashion industry has turned into an environmentally damaging path.
But now the perception is changing and the credit goes to the sustainable or eco-friendly fashion products and apparel. Sustainable fashion is gaining popularity across the end buyers these days. Even the big mainstream brands like H&M, Nike, Adidas and Zara are also working to develop a more sustainable shift. There’s a long way to go, but sustainable fashion products have already started to deliver the change and there are many reasons that make it the only choice for saving the Earth.
For you to pick your favourite brand, we have brought out 7 amazing sustainable fashion brands.
Founded in 2010, Amour Vert is a fast-growing eco-friendly apparel brand. Above all, Amour Vert means ‘Green Love’ in French. They work every day to create a healthier planet for future generations. Their brand focuses on sustainable fashion for women and produces clothing locally, in small batches, using organic and sustainable materials. The San Francisco based company has raised outside funding from investors and has 5 retail locations. With every purchase of an Amour Vert tee, they plant a tree in North America with a trusted partner American Forest®. To date, they’ve planted over 220,000 trees. They make the pieces in limited quantities to ensure the highest production standard and eliminate excess waste. They make 97% of the products in California. Most within a few miles of their San Francisco offices. Read more: Amour Vert.
Back Beat Rags
Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez.
What started as a shop specializing in vintage tees soon transitioned into cut-above fashion basics. That means they focus on the usual suspects like easy, wearable tees, sweatshirts, and dresses and then infuse vintage-inspired details done in a fresh and modern way.
Back Beat Rags take cues from old school California surf ‘n’ skate culture and combine it with what’s currently going on in the streets. While they may be obsessed with classics, they make sure the collections have a little bit of what’s on-trend in color and shape.
At Everlane, they want the right choice to be as easy as putting on a great T-shirt. That’s why they partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency. Read more: Everlane.
Hemp is one of the most environmentally friendly fabrics in the world. People have used it throughout the ages for many purposes including textile, to rope, paper, and even automobile parts.
As one of the strongest natural fibers on the planet, it is also one of the most resource-efficient. The farming of hemp adds nutrients to the soil, only requires half the amount of water than cotton. Consequently, it needs no herbicides or other agricultural chemicals.
Hemp is also the only CO2 negative textile fiber, meaning its growth reduces carbon emissions in the atmosphere.
At Hoodlamb they continue this tradition by creating a fashion collection based on the use and innovation of hemp textile. As a brand they consciously say no to a throw-away approach to fashion and instead seek to create clothing that lasts.
OhSevenDays is a mindfully made womenswear label creating sustainable staples from deadstock fabrics. Essentially, they make slow fashion from fast fashion’s leftovers! OhSevenDays offer Monday to Sunday dressing made from ethical beginnings to sustainable endings.
The compact collections revolve around an understated yet charismatic aesthetic and are designed to be multi-functional and compatible within capsule wardrobes.
The OhSevenDays label was born after Founder, Megan Mummery stumbled across a small district of Istanbul selling off-cut fabric rolls leftover from large garment manufacturers. This unused fabric meterage can be doomed for a landfill due to excess manufacturing or miscalculated consumptions. This discovery sparked an idea; the idea to create a womenswear brand that uses the leftovers to create sustainable regenerative fashion.
They make all the products to the highest ethical and environmental standards from start to finish. Contemporary, versatile designs and playful, exclusive prints create stylish, innovative and affordable fashion while respecting people and the planet. People Tree makes collections from organic cotton, TENCEL™ Lyocell and responsible wool. You can see traditional artisan skills such as hand weaving, knitting, embroidery and block printing.
People Tree launched its first fashion range to meet the Global Organic Textile Standard (GOTS), certified by the Soil Association. Consequently, they were the first fashion company to be awarded the World Fair Trade Organisation product label. These certifications guarantee People Tree’s dedication and compliance with the principles of fair trade. Above all they are covering fair wages, good working conditions, transparency, environmental best practice and gender equality. (Read more: People Tree)
VETTA, a capsule wardrobe retailer, creates minimalist clothing for everyday wear. Established in 2016, the brand focuses on classic pieces with modern twists for each of their collections. All of their products arrive at customers’ doors through a thoughtful process. VETTA co-founder, a Parsons School of Design graduate, describes the brand perfectly here:
Everything needs to be current but also timeless, essential but also interesting, and something that could be worn from work to weekend.–Cara Bartlett via Business Insider
At its core, VETTA believes in minimalism and focuses most of its energy on promoting capsule wardrobes. As a result, a capsule wardrobe refers to a closest comprising fewer, higher quality items that can mix and match. This minimalist way of dressing cuts down on excessive shopping and daily outfit anxiety. Each VETTA collection includes five versatile pieces, sold together or separately. The brand provides four collections: The Romantic Capsule, The Relaxed Capsule, The Classic Capsule, and The Casual Capsule. (Read more about VETTA)
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